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BMW JOYFEST:
A CELEBRATING OF INNOVATION AND PERFORMANCE
EVENT DETAILS.
BMW JoyFest is a specially curated platform for customers and prospects to experience the extraordinary control, maneuverability and grit of signature BMW xDrive: the intelligent all-wheel drive system of the BMW X family of Sports Activity Vehicles (SAVs) as well as the ultimate luxury, unsurpassed comfort and advance driving dynamics of BMW sedans and sporty M cars.
PERFORMANCE ZONE
This is one driving spectacle that you do not want to miss out on. Watch stunning BMW cars being pushed to the outer limits of what they are capable of. All in the expert hands of trained BMW drivers who know these breathtaking beasts inside out. Go on, witness riveting performances that will leave you both truly speechless and asking for more.
LIFESTYLE
Enter the BMW Lifestyle Zone and explore the latest collection of avant-garde products inspired by the spectacular design language of BMW – all available with customised offers to make them even more irresistible. Crafted using the same high standards as BMW cars, each BMW Lifestyle Collection product has been designed to make a powerful statement. So, you can continue to turn heads on the road and off it too.
KIDS ZONE
Let your little ones experience the thrills of Sheer Driving Pleasure with a special zone dedicated to our youngest fans. Your little ones will be truly spoilt for choice with a host of exciting activities – including a Special Driving Zone with BMW Baby Racers, electronically simulated driving track, advanced driving games on PlayStation, M Jenga, and much more.
BMW Joyfest.
An adrenaline fueled celebration where you can take control of your favorite BMW and watch your adrenaline levels race off the chart.
